Survey finds women in Britain now own more tablet computers than men

Jul 19, 2013 by Bob Yirka report
Credit: YouGov

Market research company YouGov has just released its latest tablet computer survey results and reports that women in Great Britain now own more tablet computers than men. They also note that younger people (age 18-34) now account of for the largest growth sector for tablet computers as well.

To find out how many people have and who they are, YouGov conducted a survey that consisted of querying 3,824 British adults. By extrapolating the data, they found that 52 percent of tablet computers in the U.K. are owned by women, up from 43 percent a year ago. Conversely, ownership by men fell from 57 percent to 48 percent.

Probing a little deeper the researchers found that the changing numbers are mostly due to reselling or gifting of tablet computers by the prime buyers of new gadgets: affluent men. Such men have traditionally been first time buyers of tech gadgets such as tablet computers and for that reason they still hold a large lead in purchase of products such as the latest tablet from Apple. Women on the other hand, now own more of the older models, as do young people—the result of buying used merchandise or being the recipient of a gift from a man who has decided to trade up. The exception to the rule appears to be smaller models, as YouGov found that women tend to be the largest group of iPad mini owners.

As part of its analysis, YouGov noted that increased ownership by women of tablet computers is likely to signal a coming bump in overall sales of the devices as women come to want more features than can be found on older models. This fits in with research by another firm, eMarketer who recently published a report claiming that they had found that were using tablet computers more frequently than men—at least once a month.

The researchers also found that young people now own 26 percent of tablet computers, a big jump from last year's 19 percent. That jump indicates that ownership by young people is growing faster than any other segment.

YouGov also learned that 22 percent of all adult Britain's now own a tablet computer, up four percent over last year. They also found that of those that do not currently own a tablet computer, 19 percent have identified themselves as "hot prospects" meaning they are likely to obtain one in the near future.

Explore further: One-third of Americans own tablets: survey

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User comments : 5

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Miles_OToole
2.3 / 5 (6) Jul 19, 2013
I didn't think it was legal for women to own men.
MikeBowler
2 / 5 (4) Jul 19, 2013
Come on now everbody knows that women love to talk to each other, i don't mean this in sexist way, but in my experience at parties and where ever else women gather you see them talking a lot more than men do.

So with the above in mind, tablet are a simple and easy way to access to all those social media sites, facebook, twitter and so on, so its little wonder that women are overtaking men in the market.

Men just see gadgets as toys and quickly get bored of having the same gadget as compared with newer ones the one they have rapidly becomes a lower end device, so they pass it down to family or friends or sell it which makes them cheaper for women to get a hold of, women won't care much about the performance of the device so long as it does what they want it to at a reasonable speed.

Of course what i have said isn't universal there will be women out there that buy new devices and guys that buy or recieve second hand devices, i just speak from my experience
daqman
2 / 5 (4) Jul 19, 2013
"Survey finds women in Britain now own more tablet computers than men"

On average how many men do women in Britain own then?
ValeriaT
2.3 / 5 (3) Jul 19, 2013
Survey finds women in Britain now own more tablet computers than men
Why I'm not surprised with it? The tablet interface supports typically consumerist behavior and it's unsuitable for high-performance, i.e. action gaming, not to say about productive work (programming the less). BTW It would be interesting to find, which computer most of homosexuals are using. And which color this computer is.
LarryD
5 / 5 (1) Jul 19, 2013
Just another thing that women can put in that 'bottomless pit', the handbag. I have been married 3 times and I was always amazed what went into it...and what came out. Pretty sure there is a singularity in there Ha!

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