LG, Samsung start selling curved TVs in US

Jul 22, 2013 by Peter Svensson

Flat screens have been a selling point for TVs for more than a decade. Now, LG and Samsung are making a selling point of screens that are not flat.

The two Korean electronics companies are launching TVs in the U.S. this week that have concave screens, where the middle bends away from the viewer. That's the opposite of the convex bulge of the old cathode-ray tube TVs. The idea, the companies say, is to have the viewer see the screen straight on, even at the edges.

The sets have a suggested price of $15,000. LG's set will be sold in some Best Buy Stores. Samsung's will be sold by specialty stores.

The curved sets are made possible by a technological breakthrough—the picture is formed by a thin, bendable layer of organic light-emitting diodes. OLED screens are common in high-end smartphones, but larger sizes are difficult to make, accounting for the high price of the new sets.

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User comments : 3

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alfie_null
3 / 5 (2) Jul 23, 2013
Most, if not all the content they will be displaying will have been captured with the intent that it be viewed on a flat screen.
antialias_physorg
not rated yet Jul 23, 2013
The curvature seems so slight that it probably won't matter. But then again: who has curved walls to hang this from? Or is it back to dedicated furniture for TVs?
dirk_bruere
not rated yet Jul 23, 2013
Another desperate attempt to sell TVs in a mature market now that 3D has failed to raise sales significantly