Nielsen to begin counting broadband viewing homes

Feb 21, 2013

The company that measures television viewership will soon begin counting people who watch programming through broadband instead of a traditional broadcast or cable hook-up.

The move announced Thursday by Nielsen is a significant step toward recognizing a world where the definition of TV viewing is swiftly changing. For many years, roughly 99 percent of homes in the U.S. had televisions that received service through broadcast, cable or .

Now the number of homes without such service is 4.2 percent—and growing each year. Most of those homes have TVs, however, and their owners watch programming through or services like and Amazon. Starting September, Nielsen will begin tracking the habits of these homes.

Explore further: US reaps $41 bn in wireless spectrum auction (Update)

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Nielsen: Online video viewers watch less TV

Jun 15, 2011

(AP) -- Americans who watch the most video online tend to watch less TV, according to The Nielsen Co., a finding that overturns a longstanding belief that people who watch more programming do so over all devices.

Cable cos. to offer $9.95 broadband for poor homes

Nov 09, 2011

(AP) -- As part of a federal effort to get more U.S. homes connected to broadband, cable companies will offer Internet service for $9.95 per month to homes with children that are eligible for school lunches, starting next ...

Recommended for you

Google wireless service could disrupt carriers

Jan 27, 2015

Internet users from San Jose to Kansas City have been clamoring for Google to lay down its long-awaited fiber-optic network to compete with Comcast and AT&T in speeding up Web and television access. Now the Silicon Valley ...

Google super-fast US Internet service spreads

Jan 27, 2015

Google's super-fast Internet service—up to 100 times quicker than basic broadband—is heading for four more US metropolitan areas as the technology titan ramps up pressure on cable service giants.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.