Facebook users can pay to promote friends' posts

February 15, 2013
The "Facebook" logo is seen on a tablet screen on December 4, 2012 in Paris. Facebook on Friday said it is letting users pay to ensure that messages posted by friends at the leading social network get more attention.

Facebook on Friday said it is letting users pay to ensure that messages posted by friends at the leading social network get more attention.

The feature is being rolled out globally and comes less than four months after Facebook began letting members pay to have personal posts get priority in feeds seen by friends.

"Now, in addition to promoting your own posts, you can promote a friend's post, such as a fundraising or celebration announcement," Facebook said in a blog post.

"It's important to know that this feature respects the privacy of the original poster - it will promote to everyone who originally saw it."

A list of popular use cases included spotlighting a friend's efforts to raise money for charity; a move to a new city, or accomplishments such as job promotions or college graduations.

The feature is only available for people with fewer than 5,000 friends at the social network, according to .

The California-based firm has been seeking new ways to generate revenue since it made a dismal stock market debut in May of last year.

Shares sank after making a debut at $38 dollars but have regained some of the ground, trading at $28.21 on the Nasdaq exchange mid-day Friday.

Explore further: Facebook to let users tag friends in status posts

Related Stories

Facebook tests real-time update feature

June 11, 2011

Facebook on Friday said it is dabbling with a Twitter-like feature that alerts members in real time to what their friends are up to on the social network.

Facebook lets users take more data home

April 12, 2012

Facebook on Thursday began letting members of the world's leading online community take more of their pictures, posts, messages and other data home with them.

Facebook lets people pay to give posts priority

October 5, 2012

Fresh from passing the billion-member mark, Facebook was letting members in the United States pay seven dollars each to have personal posts given priority in feeds seen by their friends.

Recommended for you

The ethics of robot love

November 25, 2015

There was to have been a conference in Malaysia last week called Love and Sex with Robots but it was cancelled. Malaysian police branded it "illegal" and "ridiculous". "There is nothing scientific about sex with robots," ...

Glider pilots aim for the stratosphere

November 20, 2015

Talk about serendipity. Einar Enevoldson was strolling past a scientist's office in 1991 when he noticed a freshly printed image tacked to the wall. He was thunderstruck; it showed faint particles in the sky that proved something ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.