Private picture of Mark Zuckerberg's family leaked

Dec 27, 2012 by Manuel Valdes
Randi Zuckerberg attends Seventh Annual Women Of Worth Awards at Hearst Tower on December 6, 2012 in New York City. Facebook co-founder Mark Zuckerberg's sister evidently tripped on the social network's privacy settings, landing in the midst of a debate on Wednesday about "online etiquette."

Even Mark Zuckerberg's family can get tripped up by Facebook's privacy settings. A picture that Zuckerberg's sister posted on her personal Facebook profile was seen by a marketing director, who then posted the picture to Twitter and her more than 40,000 followers Wednesday.

That didn't sit well with Zuckerberg's sister, Randi, who tweeted at Callie Schweitzer that the picture was meant for friends only and that posting the private picture on Twitter was "way uncool." Schweitzer replied by saying the picture popped up on her .

The picture shows four people standing around a kitchen staring at their phones with their mouths open while is in the background.

Randi Zuckerberg, who used to run Facebook's marketing department and now produces a reality television show, eventually said Schweitzer was able to see the picture because they had a mutual friend. Those have since been taken down.

Schweitzer declined to comment when reached by The Associated Press. Randi Zuckerberg didn't reply to a message via Twitter seeking comment.

Randi Zuckerberg used the dustup to write about online sharing etiquette.

"Digital etiquette: always ask permission before posting a friend's photo publicly. It's not about , it's about human decency," she posted on .

But Randi Zuckerberg's comments sparked sharp reactions from people who thought the issue wasn't about etiquette, but rather Facebook's often changing and often confusing privacy settings.

"The thing that bugged me about Randi Zuckerberg's response is that she used her name as a bludgeoning device. Not everyone has that. She used her position to get it taken it down," said Eva Galperin of the , a privacy in San Francisco.

While Facebook has made improvements in explaining the social network's privacy settings, Galperin said they remain confusing to most people. She added that with people using Facebook as part of their everyday lives, the consequences of fumbling privacy settings can become serious.

"Even Randi Zuckerberg can get it wrong. That's an illustration of how confusing they can be," she said.

The Menlo Park, California, company recently announced it is changing its privacy settings with the aim of making it easier for users to navigate them.

The fine-tuning will include several revisions that will start rolling out to Facebook's more than 1 billion users during the next few weeks and continue into early next year.

The most visible change—and perhaps the most appreciated—will be a new "privacy shortcuts" section that appears as a tiny lock at the top right of people's news feeds. This feature offers a drop-down box where users can get answers to common questions such as "Who can see my stuff?"

But Galperin said Wednesday's incident also illustrates a general concern about Internet privacy. Essentially, she said, if you share information or a photo with your social network, people in your network have the ability to share that with whomever else they choose.

The mobile photo-sharing service Instagram, which is owned by Facebook Inc., had to answer to backlash to privacy concerns recently when new terms of service suggested user photos could be used in advertisements. The company later said it would remove the questionable language.

Explore further: LinkedIn membership hits 300 million

4.2 /5 (5 votes)
add to favorites email to friend print save as pdf

Related Stories

Facebook settles with FTC over deception charges

Nov 29, 2011

Facebook is settling with the Federal Trade Commission over charges it deceived consumers with its privacy settings to get people to share more personal information than they originally agreed to.

Facebook near privacy settlement with FTC: report

Nov 10, 2011

Facebook will agree to independent privacy audits for 20 years under a proposed settlement with US regulators over changes to its privacy settings, The Wall Street Journal reported Thursday.

Facebook fixes photo privacy bug

Dec 07, 2011

Facebook has fixed a bug that allowed the viewing of some private photographs of other members and which was reportedly used to access personal pictures of founder Mark Zuckerberg.

Facebook tops 350 million users, tightens privacy

Dec 02, 2009

Facebook is enhancing privacy controls and eliminating its regional framework for online communities as the Internet's most popular social networking service tops 350 million users.

Recommended for you

LinkedIn membership hits 300 million

Apr 18, 2014

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Researchers uncover likely creator of Bitcoin

Apr 18, 2014

The primary author of the celebrated Bitcoin paper, and therefore probable creator of Bitcoin, is most likely Nick Szabo, a blogger and former George Washington University law professor, according to students ...

White House updating online privacy policy

Apr 18, 2014

A new Obama administration privacy policy out Friday explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites. It also clarifies that ...

User comments : 6

Adjust slider to filter visible comments by rank

Display comments: newest first

Scryer
4.7 / 5 (12) Dec 27, 2012
Irony is a dish best served cold.
Husky
4 / 5 (4) Dec 27, 2012
i think she would do great in the next Hobbit movie, got those pointy elf ears.
indio007
3.3 / 5 (6) Dec 27, 2012
Facebook is the devil.
whoru
4.4 / 5 (5) Dec 28, 2012
"The picture shows four people standing around a kitchen staring at their phones with their mouths open while Mark Zuckerberg is in the background."
4 people and a Mark Zuckerberg - aha! i knew he wasn't human...
extinct
1 / 5 (2) Dec 30, 2012
She should know that anything she puts online is public. Furthermore, let's not pretend that our internet service providers cannot intercept a copy of all data we transmit and receive through them; Room 641A was 9 years ago, almost 10.
extinct
1 / 5 (2) Dec 30, 2012

More news stories

Ex-Apple chief plans mobile phone for India

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

A homemade solar lamp for developing countries

(Phys.org) —The solar lamp developed by the start-up LEDsafari is a more effective, safer, and less expensive form of illumination than the traditional oil lamp currently used by more than one billion people ...

NASA's space station Robonaut finally getting legs

Robonaut, the first out-of-this-world humanoid, is finally getting its space legs. For three years, Robonaut has had to manage from the waist up. This new pair of legs means the experimental robot—now stuck ...

Filipino tests negative for Middle East virus

A Filipino nurse who tested positive for the Middle East virus has been found free of infection in a subsequent examination after he returned home, Philippine health officials said Saturday.

Egypt archaeologists find ancient writer's tomb

Egypt's minister of antiquities says a team of Spanish archaeologists has discovered two tombs in the southern part of the country, one of them belonging to a writer and containing a trove of artifacts including reed pens ...