Australia 'Click Frenzy' online sale tagged 'Click Fail'

November 21, 2012
Customers use the internet in an inner city cafe in Sydney. Australia's first national, online shopping mega-sale Click Frenzy had promised huge discounts on everything from white goods to baby clothes from major retail stores - until its website crashed, sparking angry reactions.

It was supposed to be Australia's first national, online shopping mega-sale but "Click Frenzy" sparked angry reactions Wednesday after its website crashed, with shoppers dubbing it "Click Fail".

The widely promoted Click Frenzy, seen as Australia's answer to online sales in the United States, had promised huge discounts on everything from white goods to baby clothes from major .

But angry users complained of spending hours after the sale began at 7:00pm Tuesday fruitlessly trying to access the site, while the websites of some individual stores were also frozen by the traffic created by the promotion.

Organiser Grant Arnott apologised to on the Click Frenzy Facebook site for "anyone who has been inconvenienced and frustrated by the technical issues relating to the inaugural Click Frenzy 24 hour online sale".

"The technical directors, developers and infrastructure specialists involved in this inaugural event are working to get to the root of what occurred with the wave of traffic at 7pm," he added.

His comments sparked more anger from shoppers with comments such as "Click Frenzy = Major Fail" and "Absolutely pathetic. A whole heap of advertising for nothing. Online shopping that doesn't exist. Ridiculous".

Australian National Retail Association Margy Osmond said some shoppers might be disappointed but the problem of websites crashing was not unique to Click Frenzy and regularly happened with big sales overseas.

"It's unfortunate that the organisers of Click Frenzy have had these problems," she told reporters, adding that while some retailers might be disappointed, others would have done well.

Explore further: Internet lets US export consumer lifestyle

Related Stories

Internet lets US export consumer lifestyle

December 21, 2011

As gift-buying frenzy mounts in the days before Christmas, US retailers are exporting the country's shopping culture along with once hard-to-get goods to locales around the world.

Energy prices pushing shoppers online

December 14, 2005

More than one out of every three online households said rising energy prices would alter their holiday shopping this season, a survey found.

Holiday shopping online rockets in US

December 28, 2011

US consumers turned in record levels to the Internet for holiday shopping this year, further boosting online sellers' share of the huge national retail pie.

PayPal announces online shopping login service

October 12, 2011

PayPal, eBay's online payment service, announced a new service Wednesday that aims to make it easier to shop online by cutting down on the number of accounts consumers have to create with various Web retailers.

Challenges and opportunities of omni-channel retailing

November 7, 2012

Shoppers are becoming increasingly comfortable interacting with retailers across multiple channels, creating pressure for retailers to offer seamless integration across multiple touch points and giving rise to the notion ...

Christmas Web sales spike after snowstorm

December 21, 2009

(AP) -- Stores in the snow-battered East Coast may have been sparse this weekend, but shoppers kept spending online. Retailers spurred sales with new discounts and shipping offers to make sure gifts arrive by Christmas.

Recommended for you

Microsoft aims at Apple with high-end PCs, 3D software

October 26, 2016

Microsoft launched a new consumer offensive Wednesday, unveiling a high-end computer that challenges the Apple iMac along with an updated Windows operating system that showcases three-dimensional content and "mixed reality."

Making it easier to collaborate on code

October 26, 2016

Git is an open-source system with a polarizing reputation among programmers. It's a powerful tool to help developers track changes to code, but many view it as prohibitively difficult to use.

Dutch unveil giant vacuum to clean outside air

October 25, 2016

Dutch inventors Tuesday unveiled what they called the world's first giant outside air vacuum cleaner—a large purifying system intended to filter out toxic tiny particles from the atmosphere surrounding the machine.


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.