Comcast, NBCUniversal get behind zeebox app

Sep 27, 2012

(AP)—Comcast Corp. and its NBCUniversal subsidiary are taking a stake in zeebox, the maker of a so-called "second screen" app that people can fiddle with on mobile devices while they watch TV.

The U.S. cable giant isn't saying how much it's putting into the company, but executives said that starting next month it will start advertising how zeebox will be integrated into its shows.

The app gives users information about people and products that appear in shows, allows users to see what their are watching and points users to iTunes so they can buy songs that come up during singing shows such as NBC's "The Voice."

The idea is that if viewers are more engaged with shows, they'll keep coming back for more. The second screen also gives TV networks another opportunity to raise .

Zeebox, which launched in Britain last year, is one of many similar apps like Viggle or Yahoo's IntoNow that take advantage of the fact that many people watch TV with their mobile phone or in hand.

Instead of making you poke around the Internet for random information, zeebox picks up audio clues and automatically identifies and syncs up with the show. That way, information specific to the program is offered up in real time.

.'s HBO will also create special information for zeebox when its shows are on, but it isn't taking an in the company.

While many second-screen apps do similar things like sync up with shows in real time, Comcast is hoping that TV networks will converge around one app. That would make it easier to tap into large online audiences all at once and reduce viewer confusion about where to go if they want to engage with a show online.

"What the industry really needs is a nationwide platform," said Sam Schwartz, president of Comcast's converged products division.

Explore further: Making smartphone browsing 20% faster while reducing power consumption by 40%

not rated yet
add to favorites email to friend print save as pdf

Related Stories

WatchESPN comes to Comcast's video customers

May 08, 2012

(AP) -- WatchESPN, the online and mobile version of Disney's popular sports TV network, was activated Tuesday for most of Comcast's 22 million video subscribers.

Comcast to debut cable shows online by year's end

Oct 20, 2009

(AP) -- You'll be able to watch popular cable television series such as HBO's "Entourage" and AMC's "Mad Men" on your computers by the end of the year without paying extra - as long as you're a Comcast Corp. ...

Recommended for you

Microsoft beefs up security protection in Windows 10

16 hours ago

What Microsoft users in business care deeply about—-a system architecture that supports efforts to get their work done efficiently; a work-centric menu to quickly access projects rather than weather readings ...

US official: Auto safety agency under review

Oct 24, 2014

Transportation officials are reviewing the "safety culture" of the U.S. agency that oversees auto recalls, a senior Obama administration official said Friday. The National Highway Traffic Safety Administration has been criticized ...

Out-of-patience investors sell off Amazon

Oct 24, 2014

Amazon has long acted like an ideal customer on its own website: a freewheeling big spender with no worries about balancing a checkbook. Investors confident in founder and CEO Jeff Bezos' invest-and-expand ...

Ebola.com domain sold for big payout

Oct 24, 2014

The owners of the website Ebola.com have scored a big payday with the outbreak of the epidemic, selling the domain for more than $200,000 in cash and stock.

Hacker gets prison for cyberattack stealing $9.4M

Oct 24, 2014

An Estonian man who pleaded guilty to orchestrating a 2008 cyberattack on a credit card processing company that enabled hackers to steal $9.4 million has been sentenced to 11 years in prison by a federal judge in Atlanta.

Magic Leap moves beyond older lines of VR

Oct 24, 2014

Two messages from Magic Leap: Most of us know that a world with dragons and unicorns, elves and fairies is just a better world. The other message: Technology can be mindboggingly awesome. When the two ...

User comments : 0