Brussels Philharmonic hits high note with classic ringtones

Sep 21, 2012

The Brussels Philharmonic Orchestra has hit a high note by offering free ringtones from its classical repertoire that were downloaded 10,000 times in three days in what it terms an "unexpected success."

Saying it was the first orchestra in the world to launch such a scheme, it put up a dozen 30-second pieces from Brahms, or Debussy this week at www.brusselsphilharmonic.be/ringtones or on at 1.29 euros a set.

"They were downloaded more than 10,000 times in the first three days, which was an unexpected success for us," administrator Gunther Broucke told AFP on Friday.

"It shows there's a real interest in classical music despite the fact people are always complaining that concert halls are emptying out," he added.

The orchestra decided to produce its own ringtones both "to promote its own label and bring classical music to a wider public," he said.

Each piece was recorded to play over repeatedly, while enabling the volume to be turned down when on .

Explore further: PlayStation gets Spotify, replacing Sony's own music service

Related Stories

London orchestra plays concert... for plants

Mar 24, 2011

One of Britain's most prestigious orchestras has performed to a rather unusual audience -- row upon row of plants, in an attempt to see whether the music helps them grow.

Global orchestra gives classics a modern stage

Mar 28, 2011

Classical violinist Paolo Calligopoulos says he pulled on the leather jacket, black fedora and sunglasses to perform an electric guitar solo for an online audition just for fun.

Recommended for you

Meerkat vs. Periscope: Live-streaming app battle & buzz

Mar 27, 2015

Download Periscope, Twitter's just-launched live video-streaming app, and you'll find people broadcasting all sorts of mundane stuff: waiting for AT&T to fix their wiring, getting out of bed in Silicon V ...

Twitter chief vows to help Indonesia fight disasters

Mar 26, 2015

Twitter chief Dick Costolo said Thursday the microblogging site planned to work with Indonesian authorities to warn people about natural disasters that regularly hit the archipelago, from earthquakes to volcanic ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.