Brussels Philharmonic hits high note with classic ringtones

Sep 21, 2012

The Brussels Philharmonic Orchestra has hit a high note by offering free ringtones from its classical repertoire that were downloaded 10,000 times in three days in what it terms an "unexpected success."

Saying it was the first orchestra in the world to launch such a scheme, it put up a dozen 30-second pieces from Brahms, or Debussy this week at www.brusselsphilharmonic.be/ringtones or on at 1.29 euros a set.

"They were downloaded more than 10,000 times in the first three days, which was an unexpected success for us," administrator Gunther Broucke told AFP on Friday.

"It shows there's a real interest in classical music despite the fact people are always complaining that concert halls are emptying out," he added.

The orchestra decided to produce its own ringtones both "to promote its own label and bring classical music to a wider public," he said.

Each piece was recorded to play over repeatedly, while enabling the volume to be turned down when on .

Explore further: Facebook 'newspaper' spells trouble for media

add to favorites email to friend print save as pdf

Related Stories

London orchestra plays concert... for plants

Mar 24, 2011

One of Britain's most prestigious orchestras has performed to a rather unusual audience -- row upon row of plants, in an attempt to see whether the music helps them grow.

Global orchestra gives classics a modern stage

Mar 28, 2011

Classical violinist Paolo Calligopoulos says he pulled on the leather jacket, black fedora and sunglasses to perform an electric guitar solo for an online audition just for fun.

Recommended for you

YouTube goes online for second Music Awards

Nov 20, 2014

The YouTube Music Awards are undergoing an overhaul for their second edition next year, scrapping a star-studded gala and instead looking at videos' online buzz.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.