Google ahead of Facebook in mobile space: US study

May 7, 2012
Google is leading Facebook in the race for smartphone users, a US survey showed Monday. The report by comScore, a study of mobile behavior, found Google sites attracted 93 million of the 97 million Americans using their smartphones for the Internet.

Google is leading Facebook in the race for smartphone users, a US survey showed Monday.

The report by comScore, a study of mobile behavior, found Google sites attracted 93 million of the 97 million Americans using their smartphones for the Internet.

Next was Facebook with 78 million, followed by Yahoo! (66 million) Amazon (44 million) and Wikimedia, which includes the Wikipedia site (39 million).

But it also found that 80 percent of time spent was represented by "app" usage compared to 20 percent via browser.

saw an even higher percentage of time spent with apps at 96.5 percent of all minutes.

The most popular app was Apple iTunes with 32 million users, followed by with 29 million and Facebook with 26 million.

was a particularly popular activity on smartphones, and Facebook led the pack, with the average Facebook spending more than seven hours via browser or app in March.

Pinterest, which has seen its adoption explode in recent months, reached 7.5 million smartphone visitors who used the brand for nearly an hour.

Location-based social network Foursquare attracted 5.5 million mobile visitors at an average of nearly 2.5 hours, while Tumblr reached an audience of nearly 4.5 million who engaged for 68 minutes during the month.

Explore further: Facebook inches past Google for Web users' minutes

Related Stories

Google+ the fastest-growing social network ever

August 3, 2011

Google is a latecomer to social networking but its new site, Google+, is growing much more rapidly than Facebook, Myspace and Twitter did in their early days, technology experts said.

Facebook stocks up for Google fight

February 2, 2012

As Facebook and Google jockey for dominance of the Web, the social networking titan's $5 billion stock offering will give it a hefty warchest for the ongoing fight, analysts said.

Recommended for you

Facebook ready to test giant drone for Internet service

July 30, 2015

Facebook says it will begin test flights later this year for a solar-powered drone with a wingspan as big as a Boeing 737, in the next stage of its campaign to deliver Internet connectivity to remote parts of the world.

Power grid forecasting tool reduces costly errors

July 30, 2015

Accurately forecasting future electricity needs is tricky, with sudden weather changes and other variables impacting projections minute by minute. Errors can have grave repercussions, from blackouts to high market costs. ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.