Google ahead of Facebook in mobile space: US study

May 07, 2012
Google is leading Facebook in the race for smartphone users, a US survey showed Monday. The report by comScore, a study of mobile behavior, found Google sites attracted 93 million of the 97 million Americans using their smartphones for the Internet.

Google is leading Facebook in the race for smartphone users, a US survey showed Monday.

The report by comScore, a study of mobile behavior, found Google sites attracted 93 million of the 97 million Americans using their smartphones for the Internet.

Next was Facebook with 78 million, followed by Yahoo! (66 million) Amazon (44 million) and Wikimedia, which includes the Wikipedia site (39 million).

But it also found that 80 percent of time spent was represented by "app" usage compared to 20 percent via browser.

saw an even higher percentage of time spent with apps at 96.5 percent of all minutes.

The most popular app was Apple iTunes with 32 million users, followed by with 29 million and Facebook with 26 million.

was a particularly popular activity on smartphones, and Facebook led the pack, with the average Facebook spending more than seven hours via browser or app in March.

Pinterest, which has seen its adoption explode in recent months, reached 7.5 million smartphone visitors who used the brand for nearly an hour.

Location-based social network Foursquare attracted 5.5 million mobile visitors at an average of nearly 2.5 hours, while Tumblr reached an audience of nearly 4.5 million who engaged for 68 minutes during the month.

Explore further: What safeguards are in Australia's data retention plans?

add to favorites email to friend print save as pdf

Related Stories

Facebook stocks up for Google fight

Feb 02, 2012

As Facebook and Google jockey for dominance of the Web, the social networking titan's $5 billion stock offering will give it a hefty warchest for the ongoing fight, analysts said.

Google+ the fastest-growing social network ever

Aug 03, 2011

Google is a latecomer to social networking but its new site, Google+, is growing much more rapidly than Facebook, Myspace and Twitter did in their early days, technology experts said.

Recommended for you

Facebook help a matter of timing

Mar 04, 2015

Getting a response to a request for assistance on social media may have more to do with your request's timing than how many followers you have, research suggests.

Supreme Court allows challenge to Colorado Internet tax law

Mar 03, 2015

A unanimous Supreme Court ruled Tuesday that federal courts can hear a dispute over Colorado's Internet tax law. One justice suggested it was time to reconsider the ban on state collection of sales taxes from companies outside ...

Clinton ran own computer system for her official emails

Mar 03, 2015

The computer server that transmitted and received Hillary Rodham Clinton's emails—on a private account she used exclusively for official business when she was secretary of state—traced back to an Internet ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.