Newspaper website visits up despite paywalls: NAA

October 21, 2011
Traffic to US newspaper websites rose over the past year despite the introduction of paywalls by a number of outlets, the Newspaper Association of America (NAA) said Thursday.

Traffic to US newspaper websites rose over the past year despite the introduction of paywalls by a number of outlets, the Newspaper Association of America (NAA) said Thursday.

The NAA said average daily visits to newspaper websites were up 21 percent in September compared to a year ago and total page views were up 10 percent.

Total minutes spent on newspaper websites were up 11 percent and unique visitors rose nine percent, it said.

"This strong audience growth coincided with the introduction of paywalls at many newspaper companies," NAA president and chief executive Caroline Little said in a statement.

"Clearly, consumers place high value upon the content that newspapers create -- and they are seeking out newspaper websites to get it," Little said.

"Not only do online platforms deliver reach and engagement, they attract the that advertisers want, which bodes well for the continued growth of this ," she said.

The NAA, which represents nearly 2,000 newspapers in the United States and Canada, said that newspaper websites attracted an average monthly audience of 110.4 million unique visitors in the third quarter of the year.

The , which charges for full access to its website, said Thursday that NYTimes.com received more than 47 million unique visitors in August.

Times Co. president and chief executive Janet Robinson said pageviews for NYTimes.com had dropped an average of 11 percent since the newspaper began charging online readers in March -- "less than we projected."

The Times Co. said it had 324,000 paid subscribers to of the newspaper at the end of the third quarter compared with 281,000 at the end of the .

The , owned by the Times Co., launched a subscription-only website on Wednesday.

Explore further: US newspapers draw record traffic in first quarter: NAA

Related Stories

Over 100,000 paid subscribers for NYTimes.com

April 21, 2011

The New York Times Co. released its first figures on Thursday since it began charging for full access to NYTimes.com, saying it has signed up more than 100,000 paid subscribers in three weeks.

New York Times net profit dips 26 percent

February 3, 2011

The New York Times Co. on Thursday reported a 26-percent drop in quarterly net profit as an increase in digital advertising revenue failed to make up for what it lost in print ads and circulation.

New York Times suffers quarterly loss

July 21, 2011

The New York Times Company said Thursday it lost $120 million in the second quarter, as income from digital subscriptions failed to make up for a steep write-down of its print newspaper assets.

Boston Globe to launch paid website

September 30, 2010

Taking a page from its parent company The New York Times Co., The Boston Globe will begin charging for full access to its website next year, the newspaper announced on Thursday.

Recommended for you

Samsung to disable Note 7 phones in recall effort

December 9, 2016

Samsung announced Friday it would disable its Galaxy Note 7 smartphones in the US market to force remaining owners to stop using the devices, which were recalled for safety reasons.

Swiss unveil stratospheric solar plane

December 7, 2016

Just months after two Swiss pilots completed a historic round-the-world trip in a Sun-powered plane, another Swiss adventurer on Wednesday unveiled a solar plane aimed at reaching the stratosphere.

Solar panels repay their energy 'debt': study

December 6, 2016

The climate-friendly electricity generated by solar panels in the past 40 years has all but cancelled out the polluting energy used to produce them, a study said Tuesday.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.