Newspaper website visits up despite paywalls: NAA

Oct 21, 2011
Traffic to US newspaper websites rose over the past year despite the introduction of paywalls by a number of outlets, the Newspaper Association of America (NAA) said Thursday.

Traffic to US newspaper websites rose over the past year despite the introduction of paywalls by a number of outlets, the Newspaper Association of America (NAA) said Thursday.

The NAA said average daily visits to newspaper websites were up 21 percent in September compared to a year ago and total page views were up 10 percent.

Total minutes spent on newspaper websites were up 11 percent and unique visitors rose nine percent, it said.

"This strong audience growth coincided with the introduction of paywalls at many newspaper companies," NAA president and chief executive Caroline Little said in a statement.

"Clearly, consumers place high value upon the content that newspapers create -- and they are seeking out newspaper websites to get it," Little said.

"Not only do online platforms deliver reach and engagement, they attract the that advertisers want, which bodes well for the continued growth of this ," she said.

The NAA, which represents nearly 2,000 newspapers in the United States and Canada, said that newspaper websites attracted an average monthly audience of 110.4 million unique visitors in the third quarter of the year.

The , which charges for full access to its website, said Thursday that NYTimes.com received more than 47 million unique visitors in August.

Times Co. president and chief executive Janet Robinson said pageviews for NYTimes.com had dropped an average of 11 percent since the newspaper began charging online readers in March -- "less than we projected."

The Times Co. said it had 324,000 paid subscribers to of the newspaper at the end of the third quarter compared with 281,000 at the end of the .

The , owned by the Times Co., launched a subscription-only website on Wednesday.

Explore further: Expanding the breadth and impact of cybersecurity and privacy research

add to favorites email to friend print save as pdf

Related Stories

Over 100,000 paid subscribers for NYTimes.com

Apr 21, 2011

The New York Times Co. released its first figures on Thursday since it began charging for full access to NYTimes.com, saying it has signed up more than 100,000 paid subscribers in three weeks.

New York Times net profit dips 26 percent

Feb 03, 2011

The New York Times Co. on Thursday reported a 26-percent drop in quarterly net profit as an increase in digital advertising revenue failed to make up for what it lost in print ads and circulation.

New York Times suffers quarterly loss

Jul 21, 2011

The New York Times Company said Thursday it lost $120 million in the second quarter, as income from digital subscriptions failed to make up for a steep write-down of its print newspaper assets.

Boston Globe to launch paid website

Sep 30, 2010

Taking a page from its parent company The New York Times Co., The Boston Globe will begin charging for full access to its website next year, the newspaper announced on Thursday.

Recommended for you

US warns retailers on data-stealing malware

6 hours ago

US government cybersecurity watchdogs warned retailers Thursday about malware being circulated that allows hackers to get into computer networks and steal customer data.

Irish bookmaker apologizes for 2010 data breach

7 hours ago

(AP)—Irish betting company Paddy Power announced Thursday it is notifying hundreds of thousands of customers that most of their profile information was stolen in 2010, but hackers did not gain their credit card details ...

Misinformation diffusing online

9 hours ago

The spread of misinformation through online social networks is becoming an increasingly worrying problem. Researchers in India have now modeled how such fictions and diffuse through those networks. They described details ...

User comments : 0