Facebook gets big slice of online display ad pie

May 04, 2011
The logo of social networking website 'Facebook' is displayed on a computer screen. Facebook served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year, industry tracker comScore said on Wednesday.

Facebook served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year, industry tracker comScore said on Wednesday.

Facebook was the stage for 346 billion "impressions," or views, of display ads in a near doubling of the number seen in the same quarter a year earlier, according to comScore.

"The US online display advertising market maintained its strong momentum from last year with a terrific first quarter," said comScore executive vice president Jeff Hackett.

"We are now seeing more than one trillion display ads delivered every single quarter and nearly 300 individual advertisers spending at least $1 million a quarter on display."

.com was the top spot for online display ads, with its share growing to 31.2 percent of the market from 16.2 in the same quarter last year, according to comScore.

! websites ranked second with 112 billion impressions, followed by , AOL, and Google in that order. Google still dominated in the lucrative market for texts ads posted with search results.

Explore further: Memory Lane: Traveling through time on Google maps

add to favorites email to friend print save as pdf

Related Stories

Facebook top publisher of display ads: comScore

May 13, 2010

Facebook has passed Yahoo! to become the top US publisher of display ads on the Web, another milestone for the fast-growing social network, according to figures released on Thursday.

Web ad revenue grew in 4Q but slower than in past

Mar 30, 2009

(AP) -- U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released Monday.

Recommended for you

Brazil enacts Internet 'Bill of Rights'

1 hour ago

Brazil's president signed into law on Wednesday a "Bill of Rights" for the digital age that aims to protect online privacy and promote the Internet as a public utility by barring telecommunications companies ...

Brazil passes trailblazing Internet privacy law

Apr 23, 2014

Brazil's Congress on Tuesday passed comprehensive legislation on Internet privacy in what some have likened to a web-user's bill of rights, after stunning revelations its own president was targeted by US ...

User comments : 0

More news stories

SK Hynix posts Q1 surge in net profit

South Korea's SK Hynix Inc said Thursday its first-quarter net profit surged nearly 350 percent from the previous year on a spike in sales of PC memory chips.

FCC to propose pay-for-priority Internet standards

The Federal Communications Commission is set to propose new open Internet rules that would allow content companies to pay for faster delivery over the so-called "last mile" connection to people's homes.

Brazil enacts Internet 'Bill of Rights'

Brazil's president signed into law on Wednesday a "Bill of Rights" for the digital age that aims to protect online privacy and promote the Internet as a public utility by barring telecommunications companies ...

Is nuclear power the only way to avoid geoengineering?

"I think one can argue that if we were to follow a strong nuclear energy pathway—as well as doing everything else that we can—then we can solve the climate problem without doing geoengineering." So says Tom Wigley, one ...

When things get glassy, molecules go fractal

Colorful church windows, beads on a necklace and many of our favorite plastics share something in common—they all belong to a state of matter known as glasses. School children learn the difference between ...

FDA proposes first regulations for e-cigarettes

The federal government wants to prohibit sales of electronic cigarettes to minors and require approval for new products and health warning labels under regulations being proposed by the Food and Drug Administration.