Facebook gets big slice of online display ad pie

May 04, 2011
The logo of social networking website 'Facebook' is displayed on a computer screen. Facebook served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year, industry tracker comScore said on Wednesday.

Facebook served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year, industry tracker comScore said on Wednesday.

Facebook was the stage for 346 billion "impressions," or views, of display ads in a near doubling of the number seen in the same quarter a year earlier, according to comScore.

"The US online display advertising market maintained its strong momentum from last year with a terrific first quarter," said comScore executive vice president Jeff Hackett.

"We are now seeing more than one trillion display ads delivered every single quarter and nearly 300 individual advertisers spending at least $1 million a quarter on display."

.com was the top spot for online display ads, with its share growing to 31.2 percent of the market from 16.2 in the same quarter last year, according to comScore.

! websites ranked second with 112 billion impressions, followed by , AOL, and Google in that order. Google still dominated in the lucrative market for texts ads posted with search results.

Explore further: Local media have positive slant toward local businesses, Rice University expert finds

add to favorites email to friend print save as pdf

Related Stories

Facebook top publisher of display ads: comScore

May 13, 2010

Facebook has passed Yahoo! to become the top US publisher of display ads on the Web, another milestone for the fast-growing social network, according to figures released on Thursday.

Web ad revenue grew in 4Q but slower than in past

Mar 30, 2009

(AP) -- U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released Monday.

Recommended for you

Barclays to allow payments by using Twitter handles

Feb 27, 2015

The next chapter in banks moving into the digital age is a stretch beyond reminding customers over phone lines that they can also bank online. Barclays has launched Twitter payments through Pingit.

QR codes engineered into cybersecurity protection

Feb 27, 2015

QR, or Quick Response, codes – those commonly black and white boxes that people scan with a smartphone to learn more about something – have been used to convey information about everything from cereals ...

Australian laws on storing phone, Internet records to change

Feb 27, 2015

(AP)—A parliamentary committee on Friday recommended a major rewrite of draft laws that would force Australian telcos and Internet providers to store customers' personal data for the convenience of law enforcement agencies. ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.