(AP) -- Forbes Media is buying the online news startup True/Slant.
Lewis Dvorkin, who founded True/Slant and was once an editor at Forbes magazine, announced the deal in a blog post Tuesday. He didn't say how much Forbes is paying.
True/Slant, which started about a year ago, seeks to offer a launch pad for individual writers to build followings around their work. It began with about 100 freelance writers posting bits of news and opinion. A few of the contributors came from established news brands including CNN, Rolling Stone and Newsweek.
Unlike most traditional news outfits, True/Slant offers to share advertising revenue with its writers. The whole concept is built around the journalist as entrepreneur - a "brand of one" as Dvorkin put it in an interview last year.
Explore further: Facegloria: Facebook for Brazil's Evangelicals