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Study looks at stock market performance of polarizing brands
Are you a big fan of Apple or Nike, or a hater of McDonald's? A new study from the W. P. Carey School of Business at Arizona State University shows love-it or hate-it brands probably won't perform exceptionally ...
Don't shop for travel at work, study says
It is probably not a good idea to shop for leisure travel from the office during business hours, according to a new study from Rice University and Iowa State University.
Promoting love can punish sales
Valentine's Day has come and gone. But those images of romance are still everywhere : a happy couple holding hands in an eharmony ad, two lovebirds sharing a tender kiss in a Nikon camera commercial.
Researchers say ovulation alters women's economic decisions
For approximately one week every month, millions of women change their economic behavior and become more focused on their social standing relative to other women. According to new research from The University of Texas at ...
Making information hard to read can have benefits
(Phys.org) —Making consumers exert more effort to buy something—through midnight releases, for example, or long waits outside the store—has been a successful marketing strategy for companies seeking ...
Study explains how firms should handle bad news
(Phys.org) —When a firm becomes the subject of a news story its stock price is usually affected. Whether positive or negative, newly publicized details about a company tend to attract investor attention and move the stock ...
Conservative when crowded? Crowds affect consumer behavior, researcher says
(Phys.org) —Heading to the mall this weekend for some new shoes? Dropping by Home Depot tonight? Or grabbing a burger at the McDonald's drive-through window?
Wearing high heels can change the way you shop
New study finds physical experience of balance influences consumer choices.
A seller's conspicuous consumption may undermine bond with consumers
(Phys.org) —What kind of judgments do buyers make based on the way a sellers present themselves? How do these judgments impact buyers' willingness to close a sale? Penn State Smeal College of Business researcher Lisa Bolton ...
When talk is free: The effects of pricing plans on consumer demand
From banks to telecom providers, various industries are moving to pricing plans that offer a certain amount of "free" service. Bank customers are allowed a certain number of free ATM withdrawals each month, and cell phone ...
Obama, Romney supporters: More in common than you might think?
(Phys.org)—It's a common refrain during the political season—Republicans and Democrats talk past one another. They claim they live in different universes or come from different species, with little hope ...
Latest and greatest technology: Consumers place too much emphasis on features, not enough on functionality
(Phys.org)—More than 2 million consumers got to gloat Friday about their shrewdness in procuring an iPhone 5, with its larger screen and 200 additional features through its new operating system.