Journal of Marketing Research

Some content from Wikipedia, licensed under CC BY-SA

Rivalry makes people more eco-conscious

(Phys.org) —Want to encourage people to do the right thing for the environment? Tell them their rivals are going green, says a new marketing study from the University of British Columbia's Sauder School ...

dateJun 06, 2014 in Social Sciences
shares0 comments 0

Promoting love can punish sales

Valentine's Day has come and gone. But those images of romance are still everywhere : a happy couple holding hands in an eharmony ad, two lovebirds sharing a tender kiss in a Nikon camera commercial.

dateMar 12, 2014 in Economics & Business
shares0 comments 0