Moderate background noise enhances creativity and makes consumers more likely to buy new and innovative products, according to a new study in the Journal of Consumer Research.
Social Sciences
Jun 19, 2012
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What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women?
Social Sciences
May 28, 2019
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4
Consumers are bombarded with advertising throughout the course of any given day, often to the point where they rarely devote any conscious attention to processing the brand information. According to a new study in the Journal ...
Social Sciences
Nov 19, 2013
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Shoppers making ethical purchases, such as buying organic food or environmentally friendly cars, are generally seen as more virtuous - unless they're receiving government assistance. If ethical shopping is funded by welfare ...
Social Sciences
Mar 8, 2016
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293
When natural disasters occur, news reports can tug on our hearts and influence how we react to relief efforts. According to a new study published in the Journal of Consumer Research, consumers are more likely to make a financial ...
Social Sciences
Dec 10, 2013
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Consumers dislike it when manufacturers remove or degrade features in existing models—even though it's a common practice, according to a new study in the Journal of Consumer Research.
Social Sciences
Feb 14, 2012
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What happens when you use images of sexy women to attract men's attention? According to a new study in the Journal of Consumer Research, male consumers who are shown images of sexy women feel less connected to other people ...
Social Sciences
Sep 16, 2014
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What motivates consumers to make ethical choices such as buying clothing not made in a sweat shop, spending more money on fair-trade coffee, and bringing their own bags when they go shopping? According to a new study in the ...
Social Sciences
Sep 16, 2014
4
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The metaphor is an old one in Western civilization—the head represents rationality and the heart represents emotion. The link is often made in speech and literature by pointing at one's head (thinking) or at one's chest ...
Social Sciences
Jan 20, 2016
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44
More isn't necessarily better when it comes to men making decisions together, especially if you want a middle-of-the-road compromise. That's according to a new study in the Journal of Consumer Research which finds that compromise ...
Social Sciences
Jul 28, 2016
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