Studies show that men are not as environmentally friendly as women. Let's face it, not too many "man caves" feature solar panels, recycle bins or posters of electric cars. It's just not manly.
Social Sciences
Aug 25, 2016
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6
Friends out for a drink have hatched many a bright idea, but these insights (or what feel like insights at the time) don't usually end up published in academic journals. For researchers Jackie Silverman and Alixandra Barasch, ...
Social Sciences
Mar 10, 2024
0
14
Ranked lists are everywhere. If you want to pick out a college, restaurant, hotel, or doctor, chances are there's a Top 10 list that can tell you which ones are the best. According to a new study in the Journal of Consumer ...
Social Sciences
Dec 11, 2013
6
0
From the middle-school child considering the premier brands of soccer shoes, to the college graduate weighing which graduate test prep course to take, a common marketing message from consumer brands is "you will perform better ...
Social Sciences
Jan 20, 2016
0
19
Consumers seek out novel consumption experiences to increase their knowledge about products but do so selectively based on their level of expertise, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 13, 2012
0
1
Social networks are commonplace in this day and age, and how we fit in may depend on anything from political affiliation, to religion, to even our own personality traits. According to a new study published in the Journal ...
Social Sciences
Dec 11, 2013
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0
As human beings, we expend a great deal of time, money, and energy in the pursuit of happiness. From exotic travel to simply spending time with our grandchildren, the things that make us happy change as we age. A new study ...
Social Sciences
Feb 11, 2014
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0
From keeping up a daily exercise routine to eating healthy foods and avoiding impulse purchases, self-control is hard work. Ironically, when it comes to making decisions about our bodies, a new study in the Journal of Consumer ...
Social Sciences
Feb 11, 2014
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0
Should every successful product launch involve some sort of dazzling spectacle? A new study in the Journal of Consumer Research tells us that this might be a great way to market an upgrade, but a flashy launch could backfire ...
Social Sciences
Oct 14, 2014
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0
Why put a big comfy couch in the corner of the local bookshop? Why provide stacks of board games free of charge at the corner café? Why give out complimentary backstage passes after the show?Because by making people feel ...
Social Sciences
Nov 12, 2013
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