Having an attractive model shill for a product only helps influence sales in certain situations, according to a new study in the Journal of Consumer Research. It seems it all depends on the set-up for the advertising.
Jun 15, 2011
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Consumers react strongly to their product choices being copied, according to a new study in the Journal of Consumer Research. They really dislike it when the copycat is someone similar to them.
Jun 15, 2011
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When consumers think about the groups they belong to, they recall ads better, according to a new study in the Journal of Consumer Research.
Jun 15, 2011
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A new study in the Journal of Consumer Research explains why sad people are more likely to want to hug a teddy bear than seek out a visual experience such as looking at art. Hint: It has to do with our mammalian instincts.
Jun 15, 2011
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Researchers have used cutting-edge stem cell technology to correct a genetic defect present in a rare blinding disorder, another step on a promising path that may one day lead to therapies to reverse blindness ...
Jun 15, 2011
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Using sophisticated methods of dating rocks, a team including University of Southampton researchers based at the National Oceanography Centre, Southampton, have pinned down the timing of the start of an episode ...
Jun 15, 2011
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(PhysOrg.com) -- In an announcement many have been waiting for, a research team from the University of Illinois, has succeeded in figuring out how to produce metamaterials in a size big enough to be useful. ...
Jun 15, 2011
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George Mason University scientists discovered recently that a phenomenon called a giant magnetic rope is the cause of solar storms. Confirming the existence of this formation is a key first step in helping ...
Jun 15, 2011
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Young adults who are web savvy, but lack knowledge about federal government, may struggle to use the web for political participation, according to a team of researchers.
Jun 15, 2011
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Like rock stars of the rodent world, the flashiest performers of a Central American mouse species get the most attention from the ladies, a University of Florida study shows.
Jun 15, 2011
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By shooting a beam of neutrinos through a small slice of the Earth under Japan, physicists say they've caught the particles changing their stripes in new ways. These observations may one day help explain why the universe ...
Jun 15, 2011
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The quest for better ways of encapsulating medicine so that it can reach diseased parts of the body has led scientists to harness -- for the first time -- living human cells to produce natural capsules with ...
Jun 15, 2011
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Scientists are reporting development of the first self-powered nano-device that can transmit data wirelessly over long distances. In a study in ACS's journal Nano Letters, they say it proves the feasibility of a f ...
Jun 15, 2011
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Researchers from North Carolina State University have designed a sensor that can measure strain in structural materials and is capable of healing itself – an important advance for collecting data to help ...
Jun 15, 2011
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