Elpida Memory, Japan's leading global supplier of Dynamic Random Access Memory (DRAM), today announced the DRAM industry's first-ever use of high-k metal gate (HKMG) technology to develop a 2-gigabit DDR2 Mobile RAM (LPDDR2) ...
Electronics & Semiconductors
Jun 15, 2011
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Having an attractive model shill for a product only helps influence sales in certain situations, according to a new study in the Journal of Consumer Research. It seems it all depends on the set-up for the advertising.
Social Sciences
Jun 15, 2011
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Consumers react strongly to their product choices being copied, according to a new study in the Journal of Consumer Research. They really dislike it when the copycat is someone similar to them.
Social Sciences
Jun 15, 2011
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When consumers think about the groups they belong to, they recall ads better, according to a new study in the Journal of Consumer Research.
Social Sciences
Jun 15, 2011
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A new study in the Journal of Consumer Research explains why sad people are more likely to want to hug a teddy bear than seek out a visual experience such as looking at art. Hint: It has to do with our mammalian instincts.
Social Sciences
Jun 15, 2011
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Researchers have used cutting-edge stem cell technology to correct a genetic defect present in a rare blinding disorder, another step on a promising path that may one day lead to therapies to reverse blindness caused by common ...
Cell & Microbiology
Jun 15, 2011
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Using sophisticated methods of dating rocks, a team including University of Southampton researchers based at the National Oceanography Centre, Southampton, have pinned down the timing of the start of an episode of an ancient ...
Earth Sciences
Jun 15, 2011
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(PhysOrg.com) -- In an announcement many have been waiting for, a research team from the University of Illinois, has succeeded in figuring out how to produce metamaterials in a size big enough to be useful. The team, led ...
George Mason University scientists discovered recently that a phenomenon called a giant magnetic rope is the cause of solar storms. Confirming the existence of this formation is a key first step in helping to mitigate the ...
Space Exploration
Jun 15, 2011
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Young adults who are web savvy, but lack knowledge about federal government, may struggle to use the web for political participation, according to a team of researchers.
Social Sciences
Jun 15, 2011
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