Rare African script offers clues to the evolution of writing

The world's very first invention of writing took place over 5000 years ago in the Middle East, before it was reinvented in China and Central America. Today, almost all human activities—from education to political systems ...

Suckers for learning: why octopuses are so intelligent

Our last common ancestor with the octopus existed more than 500 million years ago. So why is it that they seem to show such peculiar similarities with humans, while at the same time appearing so alien? Perhaps because despite ...

In today's advertising environment, cleverness can backfire

When it comes to display advertising—especially online—simpler can be better. That's the implication of new research from the University of Maryland and Tilburg University in The Netherlands.