Unraveling the tangled web of online television

Once it was just the gogglebox in the sitting room with a few broadcast channels to choose from and no chance to catch-up on programmes that had been missed. But in the internet age it can be difficult to know what is meant ...

Does live tweeting while watching TV distract from the ads?

Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...

Broadcasters aren't succumbing to Netflix era

If there is a high point to Netflix's status as the "cool kids" taking over television, it may be remembered as an emotional Chuck Lorre accepting a best comedy Golden Globe last month for "The Kominsky Method," his show ...

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