TV ad spending takes hit from 'cord cutting'

Television is gradually losing its share of the US advertising market as Americans shift to digital platforms and move away from pay packages, a market tracker said on Wednesday.

Intel wants piece of TV biz via face time

(Phys.org) -- Technology industry giants are extending their lines of business from PCs, tablets and phones into owning a piece of the action of TV sets and content services. Apple and Google have got a lot of press over ...

Google, Intel, Sony team up on Google TV platform

Google and Intel have teamed up with Sony to develop a platform called Google TV to bring the Internet to a new generation of televisions and set-top boxes, The New York Times said Wednesday.

Google runs TV ads to promote Chrome browser

Google has floated its first US television advertisements, a campaign to promote its Web browser Chrome, which has captured just a tiny share of a market dominated by Microsoft's Internet Explorer.

Cable's answer to online's ad success: targeting

(AP) -- You're watching Jon Stewart's "The Daily Show," when suddenly you see a commercial for the Mustang convertible you've been eyeing - with a special promotion from Ford, which knows you just ended your car lease.

Facebook political ads more partisan, less negative than TV

More political candidates may be shifting primarily to social media to advertise rather than TV, according to a study of advertising trends from the 2018 campaign season. The study, published recently in American Political ...

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