TV companies have a year to pipe down loud ads

(AP) -- Shush, already. That's the message the Federal Communications Commission is sending with new rules that force broadcast, cable and satellite companies to turn down the volume on blaring TV commercials.

TV ad spending takes hit from 'cord cutting'

Television is gradually losing its share of the US advertising market as Americans shift to digital platforms and move away from pay packages, a market tracker said on Wednesday.

Google, Intel, Sony team up on Google TV platform

Google and Intel have teamed up with Sony to develop a platform called Google TV to bring the Internet to a new generation of televisions and set-top boxes, The New York Times said Wednesday.

Offline TV ads prompt online purchases by multitaskers

Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...

Intel wants piece of TV biz via face time

(Phys.org) -- Technology industry giants are extending their lines of business from PCs, tablets and phones into owning a piece of the action of TV sets and content services. Apple and Google have got a lot of press over ...

Kinect bringing interactive ads to Xbox 360

Microsoft announced Tuesday it will bring interactive ads to Xbox360 consoles using the voice- and gesture-recognizing capabilities of Kinect controllers.

Cable's answer to online's ad success: targeting

(AP) -- You're watching Jon Stewart's "The Daily Show," when suddenly you see a commercial for the Mustang convertible you've been eyeing - with a special promotion from Ford, which knows you just ended your car lease.

More ads coming to TV -- even to one-time havens

(AP) -- Coming soon to your TV: More advertising, in places you might not expect. The ads are showing up where people used to enjoy a break from advertising, such as video on demand and on-screen channel guides. Even TiVo, ...

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