Self-beliefs shape what luxury means to us

New research suggests our unconscious self-beliefs influence what we value in luxury items, and that rather than targeting particular kinds of consumers, marketers should shape our self-beliefs to fit with their brand.

Study shows sharks have personalities

Some sharks are 'gregarious' and have strong social connections, whilst others are more solitary and prefer to remain inconspicuous, according to a new study which is the first to show that the notorious predators have personality ...

World's last known white giraffe gets GPS tracking device

The only known white giraffe in the world has been fitted with a GPS tracking device to help protect it from poachers as it grazes in Kenya. But despite its singular status, the lonely male doesn't have a name.

Who believes in conspiracies? Research offers a theory

The Apollo moon landing was staged. The CIA killed JFK. 9/11 was a plot by the U.S. government to justify a war in the Middle East. President Barack Obama was not a natural born citizen. The massacre at Sandy Hook elementary ...

Heritable behavioral differences between cat breeds

Cat breeds differ from each other in behavior with regard to activity, aggressiveness, shyness, sociability and stereotypical behavior. A study conducted at the University of Helsinki discovered that behavioral traits are ...

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