Related topics: advertising

Google to reorganize YouTube channels: report

US Internet giant Google is preparing a major overhaul of video sharing website YouTube by creating "channels" to compete with broadcast and cable TV, The Wall Street Journal reported Thursday.

Self-regulation is not enough in children's TV advertising: study

Children still see the same amount of television advertising for unhealthy foods as they did before industry self-regulation was introduced last year, according to new University of Sydney research published in the International ...

Research shows advertisers new ways to hunt for TV bargains

(PhysOrg.com) -- The scene is played out in living rooms across America daily: A favorite television show builds to its riveting conclusion, and a commercial for fast food, automobiles or laundry detergent fills the screen.

Google sells underperforming radio ad business

(AP) -- Google Inc. has found a buyer for a radio advertising business it has abandoned as part of efforts to cut costs and jettison underperforming operations.

Google to expand TV ad service to online video

Internet giant Google is testing a new service that would expand its television-ad brokering business to YouTube and video on other websites, The Wall Street Journal reported on Friday.

TV viewers with second screen, second sight

More and more of us choose to watch television while using our smartphones and tablets. This second-screen viewing behavior often means that viewers are less engaged with the television programming and advertising than they ...

Ukraine launches publically funded online TV

Leading Ukrainian journalists have announced the launching of a new online television channel that will be independent of government and business interests.

Harder and harder to measure TV viewership (Update)

Every Tuesday, the Nielsen company publishes a popularity ranking of broadcast television programs that has served as the industry's report card dating back to when most people had only three networks to choose from.

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