Related topics: advertising

Self-regulation is not enough in children's TV advertising: study

Children still see the same amount of television advertising for unhealthy foods as they did before industry self-regulation was introduced last year, according to new University of Sydney research published in the International ...

Research shows advertisers new ways to hunt for TV bargains

(PhysOrg.com) -- The scene is played out in living rooms across America daily: A favorite television show builds to its riveting conclusion, and a commercial for fast food, automobiles or laundry detergent fills the screen.

Scripps up sharply on Wall St on surprise profit

US media company EW Scripps Co. reported a surprise quarterly net profit on Monday, despite a 29 percent decline in advertising revenue, sending its shares sharply higher on Wall Street.

Google sells underperforming radio ad business

(AP) -- Google Inc. has found a buyer for a radio advertising business it has abandoned as part of efforts to cut costs and jettison underperforming operations.

Washington Post stems tide of red ink

The Washington Post Co. reversed its slide and posted a quarterly profit on Friday despite a steep decline in advertising revenue at its flagship newspaper.

Google to expand TV ad service to online video

Internet giant Google is testing a new service that would expand its television-ad brokering business to YouTube and video on other websites, The Wall Street Journal reported on Friday.

TV shows convey mixed messages about alcohol

Efforts to dissuade youth consumption through negative alcohol consumption depictions can be thwarted by portrayals of positive consumption in prime-time television programming. A new study in the Journal of Consumer Affairs ...

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