Family interaction and everyday activity strongly influence how television advertisements are experienced and interpreted at home, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 15, 2013
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(AP)—Internet advertising hit a new high in the third quarter as marketers continued to shift money from print and broadcasting.
Business
Dec 19, 2012
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With the presidential election in the home stretch, voters in battleground states are being subjected to seemingly unending streams of ads. The video barrage is costing the two parties hundreds of millions of dollars—money ...
Internet
Oct 26, 2012
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When political ads begin to flood television sets across America, many viewers reach for the remote. One recent Harvard Kennedy School (HKS) grad hopes they'll start grabbing their phones, driven not by annoyance or boredom, ...
Software
Sep 05, 2012
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Google on Wednesday released research showing that lives in the United States have gone multi-screen, with people bouncing between smartphones, tablets, computers and televisions.
Other
Aug 29, 2012
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Microsoft on Thursday unveiled ads for its popular Xbox Live online entertainment service that combine the interactivity of the Internet with old-school television viewing.
Business
Jun 14, 2012
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(PhysOrg.com) -- YouTube campaign videos are more positive than ads aired on television, a new University of Michigan study shows.
Economics & Business
Mar 26, 2012
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Let the wild rumpus start. The customary storefront crowds are expected to gather as Apple's latest iPad goes on sale Friday. Long lines are likely even though customers could have ordered the new tablet computer ahead of ...
Consumer & Gadgets
Mar 15, 2012
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(AP) -- Shush, already. That's the message the Federal Communications Commission is sending with new rules that force broadcast, cable and satellite companies to turn down the volume on blaring TV commercials.
Telecom
Dec 15, 2011
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(AP) -- Before Smoking Man, there was Obama Girl. And who can forget Jib Jab?
Internet
Oct 30, 2011
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