A growing fear among television advertisers is that distracted viewers – those multitaskers using smartphones, laptops and tablets while watching TV – are becoming less susceptible to advertisers' messages.
Economics & Business
Jan 12, 2015
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The holy grail of creating advertising synergy across different devices has been turned on its head with new research from the Interactive Television Research Institute at Murdoch University.
Economics & Business
Oct 8, 2013
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White people are more likely to be represented, and in a positive light, than Blacks or Asians in Canadian television advertisements, says a new study from the University of Toronto Mississauga (UTM).
Social Sciences
Aug 12, 2013
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Family interaction and everyday activity strongly influence how television advertisements are experienced and interpreted at home, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 15, 2013
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(AP)—Internet advertising hit a new high in the third quarter as marketers continued to shift money from print and broadcasting.
Business
Dec 19, 2012
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With the presidential election in the home stretch, voters in battleground states are being subjected to seemingly unending streams of ads. The video barrage is costing the two parties hundreds of millions of dollars—money ...
Internet
Oct 26, 2012
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When political ads begin to flood television sets across America, many viewers reach for the remote. One recent Harvard Kennedy School (HKS) grad hopes they'll start grabbing their phones, driven not by annoyance or boredom, ...
Software
Sep 5, 2012
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Google on Wednesday released research showing that lives in the United States have gone multi-screen, with people bouncing between smartphones, tablets, computers and televisions.
Other
Aug 29, 2012
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Microsoft on Thursday unveiled ads for its popular Xbox Live online entertainment service that combine the interactivity of the Internet with old-school television viewing.
Business
Jun 14, 2012
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0
(PhysOrg.com) -- YouTube campaign videos are more positive than ads aired on television, a new University of Michigan study shows.
Economics & Business
Mar 26, 2012
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