With millions of adults and children avoiding nutritious foods because of the bitter taste, and gagging or vomiting when forced to take bitter liquid medicines, scientists today reported an advance toward a high-tech version ...
Biochemistry
Mar 29, 2011
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A child's taste preferences begin at home and most often involve salt, sugar and fat. And, researchers say, young kids learn quickly what brands deliver the goods.
Social Sciences
Jan 25, 2011
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Fire up the citronella-scented tiki torches, and slather on the DEET: Everybody knows these simple precautions repel insects, notably mosquitoes, whose bites not only itch and irritate, but also transmit diseases such as ...
Plants & Animals
Aug 25, 2010
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Researchers have discovered a chemical that specifically blocks people's ability to detect the bitter aftertaste that comes with artificial sweeteners such as saccharin. The key is a molecule known only as GIV3727 that specifically ...
Biochemistry
May 27, 2010
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(PhysOrg.com) -- The ability to detect water and regulate water intake is essential for all animals because if cells have too little or too much water the consequences for the animal can be disastrous. It is unclear whether ...
Calcium may not come to mind when you think of tasty foods, but in a study appearing in the January 8 issue of JBC, Japanese researchers have provided the first demonstration that calcium channels on the tongue are the targets ...
Biochemistry
Jan 8, 2010
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(PhysOrg.com) -- In 1767, chemist Joseph Priestley stood in his laboratory one day with an idea to help English mariners stay healthy on long ocean voyages. He infused water with carbon dioxide to create an effervescent ...
Biochemistry
Oct 15, 2009
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(PhysOrg.com) -- Do potato chips taste better if an advertisement describes their crunchy sound? Is popcorn more flavorful if its buttery aroma is also depicted in an ad? Researchers at the University of Michigan say yes.
Social Sciences
Aug 13, 2009
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Different projects and research are under way to create standards indicating how good agricultural and livestock products taste.
Other
Aug 3, 2009
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Corporations spend billions of dollars each year on food advertising. For example, Kraft Foods, PepsiCo, and McDonald's each spent more than $1 billion in advertising in 2007. A new study in the Journal of Consumer Research ...
Social Sciences
Jul 20, 2009
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