From popping a bottle of champagne for a celebration to cracking open a soda while watching the Super Bowl, everyone is familiar with fizz. But little is known about the chemistry behind the bubbles. Now, one group sheds ...
Condensed Matter
Jan 31, 2018
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The Super Bowl annually produces the year's largest TV audience, making it a prime event for advertisers to debut their flashy, new commercials. But ads with violent content aired during a sporting event that also contains ...
Social Sciences
Feb 1, 2011
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While Cari Casteel was watching Super Bowl ads about a decade ago, she didn't expect to find the inspiration for her Ph.D. thesis.
Social Sciences
Jun 10, 2022
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(AP) -- GoDaddy.com was almost unheard of six years ago. Then it ran the most talked-about ad of Super Bowl XXXIX - a spoof of Janet Jackson's "wardrobe malfunction" in which a busty woman appears before a censorship board ...
Business
Feb 2, 2011
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Human trafficking can occur at any time and at any place throughout the world, but major festivals and events including the Super Bowl are known to result in an increase of human trafficking activity. Anti-trafficking expert ...
Social Sciences
Jan 31, 2020
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7
(PhysOrg.com) -- Super Bowl commercials are overhyped and probably not worth the money spent on them, says Richard Feinberg, a consumer psychologist in Purdue University's Department of Consumer Sciences and Retailing.
Economics & Business
Jan 26, 2011
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0
Imagine watching the World Cup or the Super Bowl in 3-D in the comfort of your own home. That option may be available sooner than you think. With support from the National Science Foundation (NSF), optical scientist Nasser ...
Hi Tech & Innovation
Oct 30, 2015
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(PhysOrg.com) -- Fewer cars. More horses. A softer sell. That’s just part of what viewers can expect in Sunday’s “Super Bowl of advertising,” as companies adjust their marketing in a very down market, says Jan Slater, ...
Economics & Business
Jan 28, 2009
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While drought-plagued California is eager for rain, the forecast of a potentially Godzilla-like El Nino event has communities clearing out debris basins, urging residents to stock up on emergency supplies and even talking ...
Environment
Aug 26, 2015
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28
John Antil teaches marketing at the University of Delaware. He has devoted more than 20 years to researching Super Bowl advertising. He is currently completing a research project interviewing more than 50 executives from ...
Economics & Business
Feb 2, 2011
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