Related topics: advertising

Is $3M worth it for a Super Bowl ad? Ask GoDaddy

(AP) -- GoDaddy.com was almost unheard of six years ago. Then it ran the most talked-about ad of Super Bowl XXXIX - a spoof of Janet Jackson's "wardrobe malfunction" in which a busty woman appears before a censorship board ...

Video: The next generation of 3-D holograms

Imagine watching the World Cup or the Super Bowl in 3-D in the comfort of your own home. That option may be available sooner than you think. With support from the National Science Foundation (NSF), optical scientist Nasser ...

The science behind the fizz: How the bubbles make the beverage

From popping a bottle of champagne for a celebration to cracking open a soda while watching the Super Bowl, everyone is familiar with fizz. But little is known about the chemistry behind the bubbles. Now, one group sheds ...

Drought-plagued California readies for El Nino storms

While drought-plagued California is eager for rain, the forecast of a potentially Godzilla-like El Nino event has communities clearing out debris basins, urging residents to stock up on emergency supplies and even talking ...

Super bowl XLV ads -- don't expect much

John Antil teaches marketing at the University of Delaware. He has devoted more than 20 years to researching Super Bowl advertising. He is currently completing a research project interviewing more than 50 executives from ...

KKR, Silver Lake near deal on Go Daddy

(AP) -- Go Daddy, the domain-name registration company known for its racy Super Bowl ads, is close to being bought by two private investment firms for up to $2.5 billion, according to a person close to the deal.

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