While Cari Casteel was watching Super Bowl ads about a decade ago, she didn't expect to find the inspiration for her Ph.D. thesis.
Social Sciences
Jun 10, 2022
0
7
TV advertising has become not only high-volume, but increasingly high-energy—a trend noticed by academics and practitioners.
Economics & Business
Apr 5, 2022
1
8
Social media sites want it.
Economics & Business
Feb 11, 2022
1
3
What makes TV ads most likable? UC Davis marketing professor Prasad Naik says those that tell a story and don't make you think.
Social Sciences
Feb 4, 2019
0
3
Next year, you won't have to worry about missing the buzziest commercials of the Super Bowl if you can't get to a TV.
Telecom
Jul 31, 2015
0
17
The Super Bowl is the most watched American TV spectacle, and companies annually put forth their biggest efforts to make stunning commercials aimed at creating impressions and buzz.
Economics & Business
Jan 27, 2015
0
6
The # is having a moment. No longer just a pound or number sign, it's been born again on Twitter as a way to link tweets of the same topic or add a quick quip.
Internet
Dec 17, 2013
0
0
(AP) -- Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for ...
Business
Feb 1, 2012
0
0
The average price for a 30-second advertising spot in the 2012 Super Bowl on Feb. 5 is a staggering $3.5 million and a new study suggests that, for advertisers, it may not really matter if the New England Patriots or the ...
Economics & Business
Jan 31, 2012
0
0
(PhysOrg.com) -- Last year’s hit Super Bowl ad, a Volkswagen spot featuring a boy dressed as Darth Vader, was unique in that it was actually released before the game.
Economics & Business
Jan 26, 2012
0
0
