The Super Bowl is the most watched American TV spectacle, and companies annually put forth their biggest efforts to make stunning commercials aimed at creating impressions and buzz.
Economics & Business
Jan 27, 2015
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While Cari Casteel was watching Super Bowl ads about a decade ago, she didn't expect to find the inspiration for her Ph.D. thesis.
Social Sciences
Jun 10, 2022
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(AP) -- GoDaddy.com was almost unheard of six years ago. Then it ran the most talked-about ad of Super Bowl XXXIX - a spoof of Janet Jackson's "wardrobe malfunction" in which a busty woman appears before a censorship board ...
Business
Feb 2, 2011
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John Antil teaches marketing at the University of Delaware. He has devoted more than 20 years to researching Super Bowl advertising. He is currently completing a research project interviewing more than 50 executives from ...
Economics & Business
Feb 2, 2011
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A week ago, Groupon Inc. offered what it called a "Super Groupon." And it didn't have anything to do with the Chicago company's poorly received Super Bowl television ads.
Business
Feb 21, 2011
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(AP) -- Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for ...
Business
Feb 1, 2012
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(AP) -- Go Daddy, the domain-name registration company known for its racy Super Bowl ads, is close to being bought by two private investment firms for up to $2.5 billion, according to a person close to the deal.
Business
Jun 24, 2011
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0
The # is having a moment. No longer just a pound or number sign, it's been born again on Twitter as a way to link tweets of the same topic or add a quick quip.
Internet
Dec 17, 2013
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(PhysOrg.com) -- Last year, Volkswagen's Super Bowl ad featuring a kid dressed as Darth Vader went viral online, helping the company earn an estimated $100 million in free publicity. This year, the automaker has leaked its ...
Economics & Business
Jan 25, 2012
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0
You can watch the Super Bowl online for free, but there are a few catches. For starters, you're out of luck on phones unless you're a Verizon customer. And if you're interested in the ads, you may have a surprise in store.
Telecom
Feb 3, 2017
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