Researcher solves nearly 60-year-old game theory dilemma

To understand how driverless vehicles can navigate the complexities of the road, researchers often use game theory—mathematical models representing the way rational agents behave strategically to meet their goals.

Good looks drive consumer engagement, study finds

Online sellers are more likely to boost their consumer engagement if they are good-looking, according to a new study undertaken by Charles Darwin University (CDU) in collaboration with institutions in China, Vietnam and France.

Should companies sell know-how, components, or systems?

Researchers from American University, University of Arizona, University of Texas-Arlington, and Texas Tech University published a new Journal of Marketing article that explores the "what to sell" question that companies and ...

Engineers examine safe drinking water management strategies

While residents in California are still dealing with damage from last month's floods—after years of devastating droughts—UBC Okanagan engineers are looking at better ways to manage the delivery of safe drinking water ...

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