When Toyota or Chrysler recalls one of its models, the news spreads all over social media, with most consumers bad-mouthing the recalled model. But it turns out that the bad-mouthing is not limited to the offending vehicles. ...
Economics & Business
Nov 2, 2015
2
9
Companies have learned to use Facebook, Instagram and other social media to drum up business and now they're finding ways to exploit two new apps, Periscope and Meerkat.
Internet
Aug 5, 2015
0
26
The emoji has become one of the fastest growing forms of communication in history. But those who are worried that its growth could see the death of written language are wrong – emojis are being used to enhance, rather than ...
Other
May 25, 2015
0
42
A false tweet from a hacked account owned by the Associated Press (AP) in 2013 sent financial markets into a tailspin. The Dow Jones Industrial Average dropped 143.5 points and the Standard & Poor's 500 Index lost more than ...
Other
May 20, 2015
3
836
Selling used to be so simple: pack up the wagon, harness the horse, and head to the nearest settlement. Today, retailers have to allocate their marketing dollars across a multitude of channels, from stores, catalogs, and ...
Economics & Business
May 7, 2015
0
15
"Selfish" may be the adjective most often attached to millennials. But new research from Concordia University shows that the young men and women who make up the millennial generation aren't so self-centred when it comes ...
Social Sciences
Dec 2, 2014
0
0
The Federal Reserve on Tuesday warned that some high-flying technology firms may be overvalued, but rejected the idea of a stock market bubble.
Business
Jul 15, 2014
0
0
Facebook wants to increase its advertising and get more clicks on all kinds of ads. It believes tapping into the lucrative small business market will help it achieve those goals.
Business
May 6, 2014
0
1
Mums on the net should be the focus of those carrying out market research as it turns out that the old word-of-mouth benefits to sales are stronger than ever now that the school gathering places, shops and mother and child ...
Economics & Business
Apr 29, 2014
0
0
Researchers from North Carolina State University have analyzed 50 years' worth of hit songs to identify key themes that marketing professionals can use to craft advertisements that will resonate with audiences.
Economics & Business
Mar 18, 2014
2
0
