How the digital backpacker can positively impact tourism

In many ways, the travel industry has tended to focus on business travelers and richer tourists, ignoring travelers such as backpackers who tend to travel on a tight budget and have little to spend on their journey. However, ...

Research finds most effective influencer marketing tactics

A YouTube personality takes a break from chatting about video games to talk about a web hosting service. An Instagram account devoted to beauty spotlights a new haircare product. A TikToker shouts out a fast-food sandwich ...

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