How the digital backpacker can positively impact tourism

In many ways, the travel industry has tended to focus on business travelers and richer tourists, ignoring travelers such as backpackers who tend to travel on a tight budget and have little to spend on their journey. However, ...

Research finds most effective influencer marketing tactics

A YouTube personality takes a break from chatting about video games to talk about a web hosting service. An Instagram account devoted to beauty spotlights a new haircare product. A TikToker shouts out a fast-food sandwich ...

Study finds same-race friends help teens connect to school

In diverse schools, friends of the same race or ethnicity are influential in shaping teenagers' sense of belonging, finds new research by a multidisciplinary team including Cornell's Adam Hoffman, an expert in psychology ...

Copying others can lead to greater comfort with riskier behavior

The best things in life are unlikely to occur. In many situations, taking at least moderate risks yields higher expected rewards. Yet many people struggle with taking such risks: they are overly cautious and forego high payoffs. ...

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