Related topics: consumers

Insights into brand addiction and compulsive shopping

Research in the International Journal of Knowledge-Based Development has looked at whether what we might refer to as brand addiction leads to compulsive buying of fast-moving consumer goods. By brand addiction in this context, ...

Shopping mall microbiome mirrors its shoppers

People flock to shopping malls for all sorts of reasons. But money isn't the only thing they leave behind—and shopping bags aren't the only things they take home.

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