Building on nearly two decades' worth of research, a multidisciplinary team at Cornell has blazed a new trail by creating a self-assembled, three-dimensional gyroidal superconductor.
Advertisers who put images of female celebrities and models next to their products spark scorn rather than shopping, according to new research.
Since the 19th century, microscopy and spectroscopy methods have illuminated many aspects of chemistry and physics, from defining atomic spectra to bringing clarity to Einstein's photoelectric effect.
OK, we thought the low-resolution self-portrait from yesterday was great… but here's the real goods: a monster, high-resolution awesome mosaic of 55 images taken by the Mars Hand Lens Imager (MAHLI), showing the rover at ...
Imagine being able to store thousands of songs and high-resolution images on data devices no bigger than a fingernail. Researchers from A*STAR's Institute of Materials Research and Engineering (IMRE) and the National University ...
With just one kick, you will be remembered forever as a hero. Or as an utter choker.
Having an attractive model shill for a product only helps influence sales in certain situations, according to a new study in the Journal of Consumer Research. It seems it all depends on the set-up for the advertising.