The neuroscience of consumer choice

Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.

Controlling destructive locusts by manipulating their genetics

(Phys.org) —In 1921, a Russian entomologist named Boris Uvarov made a curious discovery. He noticed that a single species of grasshopper could transform its appearance and behavior, depending on its population density. ...

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