Microsoft sees future in Windows 8 amid iPad rise

(AP) -- Microsoft is scrambling to preserve what's left of its kingdom. Since the company released its Windows operating system in 1985, most of the sequels have been variations on the same theme. Not that it mattered much. ...

Myspace purchase a 'huge mistake': Murdoch

News Corp's purchase of Myspace was a "huge mistake" and the social network was mismanaged "in every possible way" following the acquisition, chief executive Rupert Murdoch said Friday.

In-store slack: Consumers often plan for unplanned purchases

Straying from the grocery list can yield some surprises in your shopping cart, but not necessarily in your wallet, according to University of Pittsburgh researchers and a coresearcher from Baylor University who have coauthored ...

Even a single negative review can sink a good product, says study

Online retailers have every reason to be concerned about negative reviews, as they severely reduce the appeal of a product. An extensive study by Marton Varga of Bocconi's Department of Marketing and Paulo Albuquerque (INSEAD), ...

Benign envy and influencer marketing

In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media ...

page 2 from 16