Customer-oriented firms are environmental leaders

Consumers are becoming increasingly interested in the environmental management practices of the firms they have relationships with and buy products from. Several studies have shown that customers are willing to pay premium ...

Can Facebook save Australia's dairy farmers?

Social media is coming to the aid of Australia's dairy farmers by promoting the virtues of stumping up an extra dollar to buy branded milk, leaving the $2 house brands on the shelves, says QUT retail expert Dr Gary Mortimer.

When certain consumers bought its lemonade, did Frito-Lay groan?

Positive customer feedback, to say nothing of positive sales, is always a good sign of a new product's potential success, right? Not necessarily, says a new study in the Journal of Marketing Research. According to the study, ...

page 8 from 16