Good cause + moderate discount = more sales

Many businesses now offer customers the opportunity to make charitable donations to good causes along with their purchases, but does this really encourage the customer to buy more? According to a new study in the Journal ...

Lenovo wraps up purchase of Motorola phone unit

Lenovo Group announced the completion of its acquisition of Motorola Mobility from Google Inc. on Thursday in a move aimed at making the Chinese computer maker a global smartphone brand.

IBM Watson Group to transform the consumer shopping experience

Imagine having access to your own personal shopping assistant anytime, anywhere. Thanks to a partnership between IBM and Fluid Inc., the ultimate shopping advisor, powered by Watson, is poised to transform the consumer shopping ...

Exhausted? It's the perfect time to make health decisions

From keeping up a daily exercise routine to eating healthy foods and avoiding impulse purchases, self-control is hard work. Ironically, when it comes to making decisions about our bodies, a new study in the Journal of Consumer ...

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