Boosting returns on e-commerce retargeting campaigns

Researchers from Nanjing University, Temple University, Fudan University, and Waseda University published a new paper in the Journal of Marketing that examines the double-edged effects of ECR ads on customer purchases.

Consumers value difficult decisions over easy choices

Let's say you want to purchase a camera, and you're comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The other has an obscure style that takes more time for you ...

New research shows live chats can increase sales by nearly 16%

Live chat tools allow for communication between sellers and buyers. They are popular instruments for e-commerce sites that don't have the advantage of face-to-face communication that brick-and-mortar stores do. New research ...

Marketing tricks: Keep your eyes peeled

Mountains of pepernoten, shelves full of chocolate letters and adverts showing the perfect Christmas table. With the holidays approaching, supermarkets are trying to entice us to buy all sorts of treats. Cognitive neuropsychologist ...

To get customers to buy more in the future, help them buy a gift

Researchers from the University of Paderborn and University of Rostock, both in Germany, published a new paper in the Journal of Marketing that examines how the purchase of a gift may promote future brand loyalty with the ...

Do we really own our digital possessions?

Microsoft has announced that it will close the books category of its digital store. While other software and apps will still be available via the virtual shop front, and on purchasers' consoles and devices, the closure of ...

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