Related topics: consumers

Twitter targets ads based on interests

Twitter on Thursday began letting advertisers target users with "promoted tweets" based on interests expressed at the globally popular one-to-many texting service.

Study shows promoting one woman helps many more

In the midst of intense national scrutiny of gender equality and sexual harassment in the workplace, one University of Virginia economist's work offers a glimpse of a solution.

US online holiday shopping climbs 15 pct to $30.9B

U.S. shoppers spent 15 percent more in online holiday buying compared to last year, after what may have been the busiest week of the season, said research firm comScore on Sunday.

Why locking in subscribers can hurt businesses in the long run

Promotional offers for newspapers, gym memberships, internet and phone services, and other subscription-based businesses sometimes come with a catch: after a honeymoon period of reduced pricing, the business renews the membership ...

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