Researchers reveal a common deficiency in genetic prediction methods

A study conducted by researchers from the Cancer Science Institute of Singapore (CSI Singapore) at the National University of Singapore and the School of Biological Sciences at Nanyang Technological University, Singapore ...

Keeping the taste, reducing the salt

Washington State University researchers have found a way to make food taste salty but with less of the sodium chloride tied to poor health.

The unintended consequences of tinkering with online prices

When your online retail platform clears billions of transactions a year, what's the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue ...

Alliterative product promotions pique purchasers

New research shows that promotional messages that use alliteration - the phonetic overlap of the beginnings of words - hold a greater appeal for consumers than non-alliterative messages, even accounting for cost differences.

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