Consumer groups claim YouTube kids app 'deceptive'

A coalition of consumer and child advocacy groups asked US regulators Tuesday to investigate Google's new YouTube app for children, claiming it inappropriately delivers too much advertising to young viewers.

Fertilizer placement affects nutrient leaching patterns

Controlled-release fertilizers (CRFs) are a widely used method of delivering nutrients to nursery container crops. The fertilizers contain encapsulated solid mineral nutrients that dissolve slowly in water, and are then released ...

Want brand loyalty? Scare your customers

Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer ...

Marketer helps advertisers express themselves via video

British television producer Mark Burnett turned program financing on its head a decade ago when he brought brands like Doritos and Mountain Dew as sponsors into the expensive, prime-time reality series "Survivor," helping ...

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