The results, recently published in the journal Media Psychology, are based on two studies, which investigated product placements in two Hollywood movies. Volunteers watched the Hollywood movies as either a 2D, a 3D, or a ...
Economics & Business
Jul 7, 2016
0
6
British television producer Mark Burnett turned program financing on its head a decade ago when he brought brands like Doritos and Mountain Dew as sponsors into the expensive, prime-time reality series "Survivor," helping ...
Internet
Nov 7, 2011
0
0
(PhysOrg.com) -- Traditional product advertising -- full-page magazine ads and 30-second television commercials -- may be going the way of the rotary phone. Emerging concepts such as crowdsourcing, viral Internet campaigns, ...
Economics & Business
Dec 21, 2011
0
0
SEMATECH and the Semiconductor Metrology Systems division from Carl Zeiss announced today that Zeiss' next-generation photomask registration and overlay metrology system has successfully passed a key development milestone. ...
Electronics & Semiconductors
Jul 30, 2010
2
0
Citing "intense media attention," Goldman Sachs has decided to exclude US clients from the private offering of as much as $1.5 billion in shares of Facebook, The Wall Street Journal reported Monday.
Business
Jan 17, 2011
1
0
Concern has grown about prison systems' use of extended solitary confinement as a way to manage violent and disruptive incarcerated people. A new study identified groups that are more likely to be placed in extended solitary ...
Social Sciences
Jul 15, 2021
0
10
Nanomaterials offer unique optical and electrical properties and bottom-up integration within industrial semiconductor manufacturing processes. However, they also present one of the most challenging research problems. In ...
Nanomaterials
Oct 9, 2018
0
15
(Phys.org) —Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by ...
Economics & Business
Sep 24, 2013
1
0
The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study from the USC Marshall School of Business, which finds that ...
Social Sciences
Jul 26, 2010
2
0
New research in the journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the ...
Economics & Business
Oct 26, 2022
0
3
