Marketer helps advertisers express themselves via video

British television producer Mark Burnett turned program financing on its head a decade ago when he brought brands like Doritos and Mountain Dew as sponsors into the expensive, prime-time reality series "Survivor," helping ...

US clients excluded from Facebook offering: report

Citing "intense media attention," Goldman Sachs has decided to exclude US clients from the private offering of as much as $1.5 billion in shares of Facebook, The Wall Street Journal reported Monday.

Graphene puts nanomaterials in their place

Nanomaterials offer unique optical and electrical properties and bottom-up integration within industrial semiconductor manufacturing processes. However, they also present one of the most challenging research problems. In ...

When the quiet logo speaks volumes

The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study from the USC Marshall School of Business, which finds that ...

Consumer groups claim YouTube kids app 'deceptive'

A coalition of consumer and child advocacy groups asked US regulators Tuesday to investigate Google's new YouTube app for children, claiming it inappropriately delivers too much advertising to young viewers.

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