Promoting cigarette brands in TV shows yields unexpected results

New research in the journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the ...

Standardized measures needed to screen kinship foster placements

Kinship caregiving—placing a child in a relative's home if the child cannot safely stay in the family home—is becoming more common and is a preferred option for children, says UBC Okanagan Assistant Professor Sarah Dow-Fleisner.

Measuring impact of product placement

Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which reveals the impact of product placement ...

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