Mitigating emissions in the livestock production sector

The farming of livestock to feed the global appetite for animal products greatly contributes to global warming. A new study however shows that emission intensity per unit of animal protein produced from the sector has decreased ...

The common wisdom about marketing cocreated innovations is wrong

Researchers from the University of Hong Kong, University of Tennessee, University of British Columbia, and Arizona State University published a new paper in the Journal of Marketing that seeks the optimal strategy for communicating ...

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