You're the product: Facebook's business model explained

Do you prefer organic food? Did you study in Mexico? Do you like red shoes? Such bits of information about Facebook users may seem insignificant in isolation but, once harvested on a grand scale, make the internet giant ...

Raising transparency in the online advertising ecosystem

The online advertising business, led by companies like Google or Facebook, generated over $200 billion revenue in 2017, with an interanual growth over 15 percent. This online advertising explosion is raising serious data ...

EU firms lash out at new net privacy rules

Dozens of European media, telecom and internet firms criticised Wednesday the EU's new online privacy rules, saying they will effectively hand US tech giants even greater power over user data.

Google takes aim at hated auto-play video ads

It may come as a surprise that the video ads that pop up and yell at you when you visit many websites are not considered the most annoying form of online advertising.

The future of online advertising is big data and algorithms

The tech revolution is coming to advertising. Chatbots are replacing humans, data threatens our privacy, and the blockchain is linking it all together. In our series on tech and advertising, we're taking a look at how the ...

Over 80 percent of online ad effect is on offline sales

According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.

Facebook quarterly profit surges 186% to $2 bn

Facebook said Wednesday its profit leapt 186 percent from a year ago to $2 billion, as the world's biggest social network blasted past most analyst forecasts for the second quarter.

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