The online ad that led you to your new favorite pair of shoes might seem innocuous, but according to University of Virginia Associate Professor of Economics and Computer Science Denis Nekipelov, the algorithms behind such ...
Computer Sciences
Jul 8, 2015
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US online giant Amazon is preparing to take on Google in one of its core businesses, Internet advertising, the Wall Street Journal said, citing sources familiar with the matter.
Business
Aug 23, 2014
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Samantha Grossman wasn't always thrilled with the impression that emerged when people Googled her name. So before she graduated from Syracuse University in the U.S., the school provided her with an online tool that allowed ...
Internet
Dec 26, 2012
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(Phys.org)—Casual online games, such as FarmVille and Fantastic Contraption, have thousands of enthusiastic followers – but the use of automated "bots" to give some players an advantage is short-changing the companies ...
Computer Sciences
Oct 1, 2012
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0
A former Google executive went public on Tuesday with a lament that the Internet star has become obsessed with advertising and seizing the online social networking crown from Facebook.
Business
Mar 14, 2012
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Google was under fire Friday after it was revealed the Internet giant's ad-targeting "cookies" bypassed track-blocking software on Apple's web browser for iPhones and computers.
Internet
Feb 17, 2012
2
0
Trying to have an impact in the brave new world of web advertising? You could match an ad to a web page's content - such as putting a car ad on an auto consumer website. Or, you could make it stand out with eye-catching pop-up ...
Economics & Business
Jun 14, 2010
2
0
More than half of all websites selling goods such as game consoles and digital cameras face closure or heavy fines for trying to "cheat" consumers, the European Union warned on Wednesday.
Internet
Sep 9, 2009
4
0
Online shopping and digital payment options have made shopping easier and more enjoyable—money can be spent almost unnoticeably. These factors predispose people to impulse purchases. A lack of budgeting and cost control ...
Social Sciences
Apr 3, 2024
0
0
Researchers from ESCP Business School and University of Cologne published a new paper in the Journal of Marketing that investigates the role of TV ad content in driving or mitigating viewers' zapping behavior.
Social Sciences
Jul 14, 2022
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