The role of TV ad content in viewers' zapping behavior

Researchers from ESCP Business School and University of Cologne published a new paper in the Journal of Marketing that investigates the role of TV ad content in driving or mitigating viewers' zapping behavior.

Harnessing online tactics to save a species

Targeted advertising and news coverage are powerful, and controversial, tools for influencing human perceptions and behavior. This influence can be perceived as exploitative—notoriously Cambridge Analytica's alleged influence ...

French lawmakers approve 3% tax on online giants

France's lower house of parliament approved Thursday a small, pioneering tax on internet giants like Google, Amazon and Facebook—and the French government hopes other countries will follow suit.

What it takes for green businesses to advertise online

The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as well as related marketing interests. While the green industry traditionally has been ...

Does live tweeting while watching TV distract from the ads?

Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...

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