Does live tweeting while watching TV distract from the ads?

Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...

Facebook sees higher profits, more friends

Facebook said Wednesday that quarterly profit climbed to an all-time record $6.9 billion as it boosted its global user base despite scandals that have dented the leading social network's image.

You're the product: Facebook's business model explained

Do you prefer organic food? Did you study in Mexico? Do you like red shoes? Such bits of information about Facebook users may seem insignificant in isolation but, once harvested on a grand scale, make the internet giant ...

Raising transparency in the online advertising ecosystem

The online advertising business, led by companies like Google or Facebook, generated over $200 billion revenue in 2017, with an interanual growth over 15 percent. This online advertising explosion is raising serious data ...

EU firms lash out at new net privacy rules

Dozens of European media, telecom and internet firms criticised Wednesday the EU's new online privacy rules, saying they will effectively hand US tech giants even greater power over user data.

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